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Workshop: Managing Localization Projects

XenCraft, Making e-Business Work Around The World

Championing and Executing Successful Localization Projects

Workshop: Managing Localization Projects
Duration: 1 day
Target Audience: Translators, Localizers, Project Leaders, Development and other Managers, Developers, QA, Writers
Agenda: 9am - 5pm

Presented at the LISA Executive Roundtable in Shanghai, Dec., 2002 and the
Twenty Third Internationalization and Unicode Conference March, 2003, Prague, Czech Republic.

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This 1-day workshop is intended for both users and providers of localization services. Whether you are a beginner or experienced, you will gain new perspectives on promoting and conducting localization projects, so that they can be run efficiently and provide the highest return on investment. This workshop will provide you the information you need to:

Analyze project opportunities and return on investment

Make design and architectural changes that significantly reduce software and documentation localization costs

Integrate and synchronize localization milestones with development and documentation milestones

Learn about translation memory, terminology management, text ripper, validation and other tools

Examine vendor selection processes and how vendors distinguish themselves

Make tradeoffs between local and geographically distributed forms of organization

Who will benefit from this workshop and why?

If your company expects to participate in the global economy, then it is important to you to understand how to localize products efficiently, so that you get the best possible return on investment, and enter new markets quickly. This workshop will give you that understanding. This workshop can provide you and your staff proper training to reduce future localization costs, improve time to market, work effectively with localization partners or help you to become a localization agency yourself, and to insure your company can compete in the global economy.

Who: Interested in...
Executives, International Directors
  • Understanding the business aspects of localization and the nature of localization processes can be essential to the successful globalization of your company.
  • Recognizing inefficiencies in localization processes that can become cost-prohibitive to entering new markets.
Program, Project, and Localization Managers
  • Identifying tasks and milestones key to localization and synchronizing them with other processes.
  • Identifying and recommending development strategies and techniques that can lower localization costs and improve time-to-market.
  • Choosing the best vendor for your project.
  • Working with tools that accelerate projects and improve quality.
Marketing and Product Managers
  • Prioritizing international requirements on software and localization processes and communicate them to development organizations.
  • Estimating the effort to localize an application.
  • Identifying obstacles to globalizing applications. Reduce lost sales, provide support for multinational enterprises, and enable expansion into new markets.

Webmasters, Development and QA Personnel, Translators, and Localization Staff

  • Improving the efficiency of the localization of your web site or software. Generally this means fewer bugs, shorter time to develop, fewer unscheduled changes.
  • Learn about processes to implement software just once for all markets, rather than supporting multiple versions.
  • Learn how to reduce the software changes from third parties, and your integration headaches.
  • Learn about tools that accelerate projects and improve quality.
  • Working with graphics.
  • Trading off early localization against ongoing development revisions.

XenCraft tutorials and workshops can be provided at your site specifically for your staff. They can be easily customized for your development environment and tools. The tutorials and workshops can either focus on your target regional markets or be appropriate for audiences targeting worldwide usage and deployment.


09.00 - 09.30Welcome and Introduction
Brief introductions and review of the workshop objectives and the day’s agenda.
09.30 - 10.30The Business of Localization
An overview is provided of the business drivers behind globalization, key terms and acronyms, and the impact that globalization has on each department within a company. Tradeoffs in choosing regional markets, high-level return on investment analysis, and the steps and process of companies going global are considered.
10.15 - 10.30Coffee Break
10.30 – 12.15Localization and Localization Preparation
This section defines how software must be changed when a product is moved from one regional market to another and examines how to prepare products in advance for efficient localization. Localization project scheduling and cost estimation are introduced. Tools for reducing translation efforts, improving quality, finding internationalization and other errors are covered.
12.15 - 13.30Lunch (provided)
13.30 - 15.00Localization Process and Organization
The software and documentation development processes are examined in detail. Localization tasks are introduced into the complete product development process model and impacts on the organization are discussed. Synchronization points between development and localization processes are covered. The tradeoffs between local and remote distributed teams are considered, as well as the tradeoffs between using either employees, sales offices and distributors, or vendors to provide localization services.
15.00 - 15.15Coffee Break
15.15 - 16.30The Client-Vendor relationship
This section considers several aspects of clients working with localization vendors, including: · Client-Vendor expectations · Leveraging the web: exposing your processes and exchanging information (project workflow and tracking tools). · Tools: Translation memory, Terminology management, Glossaries, Style guides · Surviving the vendor selection process. · Getting buy-in from stakeholders in the client organization and how to support your champion.
16.30 - 17.00Wrap-up and Q & A
We will summarize the topics considered during the day, as well as consider some additional topics based on the makeup of the class and the students particular interests.